American Equity Annuities
Despite being a relatively young company – founded in 1995 – American Equity has emerged as a major provider of annuities. The carrier primarily specializes in fixed index annuities, while also offering fixed and immediate options. American Equity historically scores well in customer satisfaction and holds strong financial strength ratings.
- Written by Christian Simmons
Christian Simmons
Financial Writer
Christian Simmons is a writer for RetireGuide and a member of the Association for Financial Counseling & Planning Education (AFCPE®). He covers Medicare and important retirement topics. Christian is a former winner of a Florida Society of News Editors journalism contest and has written professionally since 2016.
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Lamia ChowdhuryLamia Chowdhury
Financial Editor
Lamia Chowdhury is a financial content editor for RetireGuide and has over three years of marketing experience in the finance industry. She has written copy for both digital and print pieces ranging from blogs, radio scripts and search ads to billboards, brochures, mailers and more.
Read More- Published: April 4, 2023
- Updated: November 11, 2024
- 4 min read time
- This page features 7 Cited Research Articles
- Edited By
- American Equity’s largest set of offerings is among its fixed index annuities.
- The carrier sells fixed and immediate annuities as well.
- Despite its relatively brief history, American Equity has grown into a massive player in the annuity space.
Products Offered
American Equity currently offers fixed annuities, immediate annuities and fixed index annuities. Its fixed index offerings are the most robust.
Fixed Index Annuities
There are four different series of fixed index annuities sold by American Equity: the IncomeShield, EstateShield, AssetShield and FlexShield.
The IncomeShield series is available in terms of seven or 10 years and includes access to a Wellbeing Benefit feature that can help to offset costs from health care expenses in retirement if you meet certain requirements. Multiple index options, strategies and payout choices are available.
The EstateShield series operates similarly but with a more robust death benefit. With an EstateShield annuity, your beneficiary can be paid a lump sum payment equal to 75% of the value of the contract.
The AssetShield series is another option geared specifically toward accumulation. A 10% bonus is available for any premium payments you make in the first year of the contract.
American Equity’s final fixed index annuity is the FlexShield. This 10-year annuity provides the highest level of customization, allowing customers to shape the product to best fit their needs.
Other Options
In addition to its fixed index offerings, American Equity also sells fixed annuities and immediate annuities.
Its Guarantee Shield series of fixed annuities is available in terms of three or five years. These products are straightforward and advertise a lot of the industry standard benefits for fixed products, including terminal illness and nursing home riders, along with the ability to grow your money at a fixed rate.
Immediate annuities are also available through American Equity. These tend to be simple products that don’t vary much between companies.
American Equity Overview
David Noble founded American Equity as a private company in 1995 to sell life insurance and annuities to customers in Iowa. In 2003, he took the company public and issued an initial public offering through the New York Stock Exchange.
The company grew rapidly from there, achieving $8 billion in assets in 2004 and eclipsing $60 billion in 2021. It now serves clients in all 50 states and Washington, D.C.
American Equity currently is made up of three member companies: the original American Equity company, the Eagle Life Insurance Company and the American Equity Investment Life Insurance Company of New York. As of 2024, the company collectively has more than 500,000 clients.
American Equity’s Reputation and Financial Standing
AM Best | A- |
Fitch | A- |
S&P | A- |
American Equity is a financially stable company that holds favorable ratings from all major agencies.
The company has built a solid reputation through its national expansion over the last 20 years and has established itself as a secure and effective annuity provider.
Customer Satisfaction
American Equity has historically scored well in customer satisfaction. In recent years, though, it has seen a dip compared to some of its competition.
The company’s J.D Power Overall Customer Satisfaction Index Ranking has remained at a low position since 2023, though the score dropped from 800 in 2023 to 652 in 2024.
American Equity also ranks fairly well in the NAIC Complaint Index, which tracks customer complaints against companies. Its annuity score of 1.11 signals there aren’t many more complaints against the company than would be expected given its market presence.
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Pros and Cons of American Equity
When deciding whether to buy your annuity with American Equity, take the possible benefits into account.
- Strong fixed index options
- Good variety of products
One place where American Equity really shines is with its fixed index annuities. There are numerous products that can be helpful to customers, and breaking up offerings into different needs makes them especially useful.
The company offers a solid variety of products overall. Simpler options like fixed and immediate annuities are available as well.
As far as cons go, there aren’t any glaring issues to be aware of. American Equity has strong financial strength and a track record of customer satisfaction.
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7 Cited Research Articles
- J.D. Power. (2024, October 17). Majority of Individual Annuity Customers Struggle with Financial Health, J.D. Power Finds. Retrieved from https://www.jdpower.com/business/press-releases/2024-us-individual-annuity-study
- J.D. Power. (2023, October 12). Satisfaction With Life Insurance and Annuity Products Climbs as Customers Embrace Digital, J.D. Power Finds. Retrieved from https://www.jdpower.com/business/press-releases/2023-us-individual-life-insurance-annuity-studies
- Saini, M. (2023 July 5). Brookfield To Buy Annuities Provider American Equity in $4.3 Billion Deal. Retrieved from https://www.reuters.com/markets/deals/brookfield-reinsurance-buy-annuities-provider-american-equity-43-bln-2023-07-05/
- American Equity. (n.d.). About Us. Retrieved from https://www.american-equity.com/flexshield-annuity/about-us
- American Equity. (n.d.). Fixed Annuities. Retrieved from https://www.american-equity.com/annuities/traditional-fixed-annuities
- American Equity. (n.d.). Immediate Annuity. Retrieved from https://www.american-equity.com/annuities/immediate-annuity
- American Equity. (n.d.). Shield Suite. Retrieved from https://www.american-equity.com/annuities/fixed-index-annuities/shield-suite
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